For vendors
Agents are becoming a real acquisition channel. If your signup or checkout flow blocks them, they don’t complain — they route to a competitor. And you never see the traffic you lost.
The channel you can’t see in your dashboard
Your analytics track human visitors. They don’t track the agents that attempted to sign up, hit a CAPTCHA or an email-OTP gate, failed silently, and switched to a competitor whose flow they could complete autonomously. There is no analytics event for “agent gave up.” The loss is invisible by default.
This is already happening. Operators are wiring agents into real procurement and integration workflows — “find a weather API, sign up, get a key, and wire it in”— and those agents check Interrupt Index before they commit to a path. If your tool is Blocked or High-Interrupt, the agent doesn’t attempt your flow. It picks the competitor with a Zero-Interrupt or Low-Interrupt badge.
Why this is accelerating now
- MCP (Model Context Protocol) adoption.Anthropic, OpenAI, and others are shipping native tool-use capabilities where agents call external services at decision time. The MCP ecosystem is growing fast — registries like Smithery and Glama already index thousands of servers. Agents that can discover and call services autonomously are no longer experimental.
- Agent-commerce infrastructure. Payment protocols designed for agents (x402, ACP, agent wallets from Coinbase and Crossmint) are removing the last friction: agents can now transact without a human entering card details. The infrastructure for agent-driven purchasing exists today.
- Operator behavior is shifting. The operators running agents daily are the same technical decision-makers who choose APIs, compute providers, and SaaS tools for their teams. When an agent recommends a tool because it could complete the signup autonomously, that recommendation reaches a human buyer.
The full evidence base behind our scoring model — including which machine interfaces agents actually consume — is documented in our evidence review.
What agent-friendliness means for your funnel
Agent-friendliness is not a new product category. It’s a quality signal on your existing funnel, measured the way an agent experiences it:
- Can an agent sign up without a human?If your signup has a CAPTCHA, an email-OTP step, or a phone-verification gate, the answer is no. Each one is a wall that sends the agent — and the operator behind it — to a competitor.
- Can an agent discover your service programmatically? If you publish an OpenAPI spec, an MCP server, or an
llms.txt, agents can find and understand your API without a human reading your docs. If you don’t, you’re invisible to agent-driven discovery. - Does your ToS ban automated access? A clause added by legal years ago may be structurally blocking every agent that considers your service. Agents that read the ToS (and their operators) will treat a bot-ban as a hard no.
What to do
Check your score. Search for your domain in the directory. If you’re already listed, you’ll see your badge, score, and the specific findings that are blocking agents.
Not listed yet?Submit your site and we’ll run a free automated audit — usually within minutes — and publish the results.
Submit your site for scoring →After you fix issues, you can request a re-probe and your score will update. Vendors that achieve Zero-Interrupt or Low-Interrupt can embed the badge on their site to signal agent-readiness to the operators and agents evaluating them.
What we don’t do
Scores are probe-derived, not purchasable. You cannot pay to change a score, remove a finding, or buy a badge. The only way to improve your score is to improve your actual flow. That’s what makes the badge trustworthy to the operators and agents who rely on it — and therefore valuable to you. Full disclosure →
Competitive pressure is already public
Every tool page shows alternatives ranked by agent-friendliness within the same category. If your competitors score higher than you, their names appear on yourtool page. The data is already there — the question is whether you’re above or below them.